MARKETING
Instagram’s Grid Format Update in 2025: Here’s Everything You Need to Know
Instagram Grid Format Update: New Image Sizes & Ratios—Why You Should Act Now
Instagram’s latest update has introduced a major change to how images appear on the grid: taller, portrait-oriented posts are now supported. While this change opens up exciting new possibilities for showcasing your content, it has caught some users off guard.
What’s New and How Does It Impact You?
Traditionally, Instagram has prioritized the square ratio (1:1) for grid posts, with images typically uploaded at 1080 x 1080 pixels. While vertical formats like Stories and Reels have been popular on other parts of Instagram, the grid remained strictly square.
Now, portrait-oriented posts with a 4:5 aspect ratio are being integrated into the grid. Here’s a quick breakdown:
Old Size/Ratio: 1080 x 1080 pixels (1:1 ratio)
New Size/Ratio: 1080 x 1350 pixels (4:5 ratio)
This change means that your posts can now take up more real estate on a viewer’s screen, giving you a unique opportunity to make a stronger visual impact. Whether you’re sharing personal moments or building your brand, the new format encourages a more immersive viewing experience.
Why Does This Matter?
This update has the potential to reshape visibility, engagement, and the overall relevance of your brand or personal account. Here’s how:
- Bigger, Bolder Posts: Taller posts take up more screen space, increasing the likelihood that users will notice and engage with your content. Posts that stand out visually are more likely to catch a viewer’s attention as they scroll through their feed.
- Modern Aesthetic: Portrait posts feel fresh and dynamic, while traditional square posts may begin to look outdated. This shift aligns with the growing trend toward mobile-first designs, where vertical content reigns supreme.
- Better Storytelling: The additional height provides more room for creativity, whether you’re showcasing a product, sharing an experience, or crafting a carousel. The 4:5 ratio allows for more detailed and visually compelling posts that can tell your story in a single glance.
For businesses, this is an opportunity to stay ahead of the curve and make a significant impact on your audience. By adapting quickly, you can leverage this change to enhance your brand’s visibility and engagement.
How to Take Advantage of the Update
If you manage an Instagram feed, here’s how you can start adapting:
- Resize Your Content: Begin creating posts in the 1080 x 1350 (4:5) format to maximize the potential of the new update. This ensures your posts look their best in the updated grid layout.
- Focus on Quality: Use the extra space in portrait posts to showcase high-quality visuals that leave a lasting impression. Investing in professional photography or design can make a big difference in how your posts are perceived.
- Experiment with New Designs: Try carousels, infographics, and storytelling formats to inject creativity into your feed. Don’t be afraid to push boundaries and explore innovative ways to engage your audience.
- Audit Older Posts: While square posts will still appear, it’s worth planning a strategy to shift toward portrait content for a fresher, more cohesive look. This can help ensure your feed feels current and aligned with the latest trends.
Act Fast to Stay Ahead
Instagram’s updates often reward those who adapt quickly, and this change is no exception. If your feed is still dominated by square posts, you risk losing engagement and visual appeal. By embracing the new format early, you position yourself or your brand as a leader rather than a follower.
At O’Brien Media, we’re here to ensure your social media presence remains strong. Whether you’re an existing client or looking to elevate your Instagram strategy, our social media marketing services can help you navigate this change with ease.
